Mother ~ Serial Entrepreneur ~ Strategist ~ Coach ~ Mentor ~ Creator ~ Designer ~ Artist ~ Producer ~ Curator ~ Blogger ~ Trainer ~ Facilitator ~ Speaker ~ Director ~ Trustee ~ Advisor


Mother ~ Serial Entrepreneur ~ Strategist ~ Coach ~ Mentor ~ Creator ~ Designer ~ Artist ~ Producer ~ Curator ~ Blogger ~ Trainer ~ Facilitator ~ Speaker ~ Director ~ Trustee ~ Advisor



There are a variety of ways to work with me from support to collaboration!


I provide 1-2-1 or small group coaching sessions (through Idea To Launch) for start-up and growth businesses to help you move forward over 30 or 90 days.



This is perfect if a more directional approach is required to move your business or project forward. Consultancy sessions on a one-off or on-going basis.



Whether for an hour, a half-day or a full day, I'll sit down with you to build a complete strategic plan for your brand, website and/or social media marketing success.


With a diverse degree I have experience using various design mediums for your branding, web, storyboarding, advertising and marketing visual requirements.

Workshops & Masterclasses

I have an extensive list of masterclasses and workshops that run through Idea To Launch Academy but can also be tailored to your specific requirements and audience.

Training & Facilitation

I am also available to deliver training provided by organisations and facilitate programs and projects that have been created by your organisation.

Partnerships & Joint Venture's

Whether they be short-term events, longer projects or full blown partnerships I am open to collaborations. Get in contact to arrange a meeting if you think we could be a good fit.

Speaking & Hosting

I'm available to speak on; Women In Tech, Women In Business, Entrepreneurship, Business Start-up, Mompreneurship, Mental Health and Business, Branding and Web Design.



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Impact Brixton
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"Before working with Selina I never knew anything about how to create, manage or maintain a website and barely used social media to promote my businesses.

I have attended a few of her workshops and I also attend regular business consulting meetings. These have helped me to focus on different areas of my business where it needed urgent attention and specialised expertise.

I am now confident at running the back end of my websites and I'm able to effectively market my businesses without feeling overwhelmed.

I highly recommend Selina as she delivers a friendly and professional tech and consulting service, specifically packaged to suit your individual business needs."

I Am Charlene | Admin Consultants UK | 2Gether Konnected


“I am an advocate for entrepreneurship as a legitimate option to reach your goals and dreams.”
- Selina Charmaine


Here you will find out what I am up to and a snapshot into the brands and companies I am involved with either as a Founder, Partner, Associate or Board Member.

Selina Charmaine is founder of Charma Communications, a boutique marketing and comms agency.

We support the growth of both ambitious and aspiring entrepreneurs in reaching the success' they desire.

Providing brand consultations, website design and development through to marketing and advertising we help with strategies and implementation for start-ups and growth businesses.

Idea To Launch Academy Logo

Selina Charmaine founded Idea To Launch Academy, due to the pitfalls she found clients repeating. The Signature program (1-2-1 VIP or Elite group coaching sessions) supports students through the detailed process in creating and setting up a business.

The Academy also provide Workshops, Master Courses, Masterclasses and Trainings, in group sessions and via the online platform for entrepreneurs who desire a step-by-step or DIY approach to learning.

Selina Charmaine is the lead host for meetups and networking events at The Meraki Entrepreneur Society - a place for entrepreneurs and small business owners to network, learn, mastermind, grow and have fun amongst a group of like-minded creative souls.

She also interviews aspiring and ambitious entrepreneurs for "The MES" podcast where entrepreneurs and business owners give viewers an insight on the real challenges in running a business.


BEA U started life as part of the personal journey of founder, Selina Charmaine's documentation of progress in developing a better lifestyle.

She found that there were many people like herself, wanting to make a change, looking for information on how to do it successfully and seeking support during challenging times.

She shares her tools, products, strategies and challenges along her journey via blog and vlog on YouTube.

VoxxLife combines the best of modern technology with decades of research in neuromuscular science to help you achieve your wellness goals, drug-free and without invasive treatments.

Selina Charmaine is a UK founding associate aiming to help 1 Billion people globally.

Selina Charmaine is a co- founder of The Night Shift.

A 6-week programme of business masterclasses, coaching and a creative co-working space to work in that empowers you with skills and knowledge to turn your side hustle, innovative idea, or passion project into a startup success!

Beards and Fros is a fun online project that Selina Charmaine created. A space in where we can celebrate the love of beards, afros and all things melanin! 🖤

It features curated and user submitted content predominately on Instagram with a presence on Facebook and Twitter.

Hue Stock Co

Hue Stock Co is a stock photo and image site for people of all colours and shades who are not currently at the forefront in mainstream stock image sites.

Featuring amazing locations and styled stock images for the savvy business owner. Currently seeking contributors

Selina Charmaine is part of the team obsessed with promoting optimal health and wellness, contributing to customers gaining confidence in optimising their own health.

Impact Brixton

Selina Charmaine helps Impact Brixton, a co-working space, connect with a diverse community of entrepreneurs, freelancers, creators, dreamers and social change makers.

I Am Here We See You

Selina Charmaine sits on the board of advisors that makes decisions on the direction of the "I Am Here We See You" project and also created and manages the website.

2Gether Konnected

As a Trustee on the board of directors Selina Charmaine is involved in the direction of the charity and "big-picture" strategy and well as managing the finances as Treasurer.


Award Winning Entrepreneur Selina Charmaine

Momentum - London South Bank University

Selina Charmaine was the 2016 cohort pitch winner for the accelorator programme hosted by LSBU. 

#SmallBiz100 2016 - Small Business Saturday

Selina Charmaine's business Charma Communications was selected as one of 100 business' highlighted throughout the United Kingdom in 2016.

Strive Business Awards - Enterprise Cube

Winner - Strive Community Champion
January 2017

Finalist - Best Service Provider
June 2015

Finalist - Best Growth Business
June 2015

Nominated - Best Creative Business
June 2015

Commendation - Best Creative Business
June 2014


A mother, visionary, and serial entrepreneur - and have a passion for all things creative, tech and business!

I’m all about inspiring and supporting women entrepreneurs (and a few men) to vanquish their limitations, so they can share their passions with the world while creating an income to live the life of their dreams.

I live this out as a Business, Brand & Website Architect at Charma Communications; a boutique marketing and communications agency, and as Strategist at Idea to Launch Academy; a training academy both of which supports ambitious and aspiring entrepreneurs from idea to launch and beyond.

I’ve always been creative; mixing random concoctions at a young age to see what would happen. My mother didn’t really appreciate the mess this created, lol, but hey I was CREATING. So it was very natural to choose a creative Foundation Degree which I studied at the University of the Arts London.

During my studies, I got the amazing but unexpected news that I was pregnant, and after completing the Foundation Degree I deferred my studies for a year. Now although I was far from living in Victorian times, nevertheless I still lived in a society steeped in tradition which meant I encountered a barrage of negativity and the dense cloud of stigma as an unmarried teenager (more about that later)!

But I was determined to continue with my plans, I was not going to be the unproductive ‘statistic’ I was being pigeonholed as! My daughter was only 6 months old when I returned to study, and I learned heaps whilst I gained my BA Hons degree in Graphic Design: New Media from the University of the Creative Arts. I still remain an avid learner continually developing through various institutes and programs including Shaw Academy, Techmums, Future Learn, Authority Insider, Hustle Fearlessly and London South Bank University.

Having an aversion to the rigidity of corporate life; I’m drawn more to small businesses and start-ups and worked in several of these after graduating before seeing an advert from my Housing Association for an 8-week business start-up course with Enterprise Cube. From there I was referred to The Prince’s Trust Enterprise Program.

I launched my own ventures back in the spring and summer of 2013 while still on the program; and signed off from Job Seekers Allowance (a welfare benefit here in the UK) with one client confirmed and a whole lot of faith!

So as a 19-year-old, did those spoken and unspoken words of disapproval, disdain and derision impact on me negatively? Yep. Did this experience influence my heartfelt desire to help other women obliterate the notion there is anything they can’t do? Yes indeed!

Just like I refused to be pigeonholed at 19 years old, good luck trying to categorise me as one thing or other now too!

I’m a tech geek and I just love sharing tech solutions with my clients, that saves them both time and money (check out my resources page!). I equally still love getting stuck into both creative and website design, as well as branding, digital & traditional marketing and speaking on stage to small business owners, entrepreneurs and ‘would love to be’ entrepreneurs.

According to Talent Dynamics by Wealth Dynamics, I am a "Creator" with secondary profiles of "Star" and "Mechanic", with similar results using the Belbin method where I am a "Plant" (PL). Understanding my natural talents and strengths means I can work and move where I will "flow" best.

For me, this means that I am well equipped to not just work on creating my own ventures but work very well as part of a team within organisations on a creative and strategic level, helping entrepreneurs and small business owners find solutions to their problems in the short-term but also over longer periods of time.

My life is currently split between working on business ventures, raising my daughter, a few not-for-profit projects, posing as a tree in Yoga, stretching after a New York City Ballet workout, shaking my derrière in a Zumba class or dreaming of distant shores but wherever I am, I have my MacBook clutched firmly under my arm!

But (back in reality) I get especially excited when I’m coaching one to one – or in a small group – with women that come to me with a vague idea for starting a business; and leading them step-by-step from idea to launch. It’s a transformative journey that brings the most pleasure...I’d love to take with you too if you’re ready!



“I love that every day, I do a small part to help people develop an idea into a reality that can facilitate those dreams, whether that be through business consultancy, coaching or training, brand creation, building an online presence or speaking.”

- Selina Charmaine

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